Writing Samples
Pet Health Resources for Consumers
As a Web Content Strategist, Juan wrote technical articles about pet health and performed outreach to promote these articles to improve the domain authority of this pet pharmaceutical site. Juan researched and wrote the content for all of the articles and infographics linked on this page.
Dietary Health Resources for Consumers
Juan worked with Registered Dietitian Megan Roosevelt and a team of freelance copywriters to build a content section for Nuts.com. Juan planned, edited and wrote content for the resource section, working with a social media manager and paid ad specialist to promote pages for SEO purposes. The content section features more than one-hundred articles generated over the course of a single year in 2015.
Advertisements, Product Marketing, and More
As a web content strategist, Juan wrote more than three thousand product descriptions. Juan also created copy for promotional pages, product labels, and a style guide outlining key features of the voice used by the EntirelyPets brand.
Personal Blog Posts for Engagement
Juan has written promotional content for companies on WordPress blogs both to highlight products and to connect with readers on a regular basis.
Academic and Technical Papers
The following article is an example of some of Juan's academic writing. The paper was written as an exploration of literary themes in the work of Sylvia Plath.
Writing for Engagement
Juan has written fun, engaging articles with the aim of facilitating engagement and retention for content websites in addition to the work done for e-commerce sites. See some of the work Juan produced for Shareably here.